Brand Strategy Terms

Churn is the measurable loss of people who were once active with your brand.

Contact managementContact management is the process of recording, organizing, More is the process of recording, organizing, and tracking information about the people and organizations your business interacts with.

Instead of scattered notes or inbox searches, a CRM is database software that manages a company’s interactions with current + potential customers, vendors, etc.

Internal branding guides teams toward becoming passionate brand ambassadors by building the brand’s values, vision, and culture into strategic, everyday processes.