The Essentials Mastermind Series

Now that you know who you want to help and why, it’s time to find the best niche for your brand. This will help you set your pricing and determine your brand identity and messaging. So who most needs the help you want to provide? What are their interests and how much can they afford to invest in your help?  It’s time to do some research to make sure your brand has market viability.

Review the following slides to decide the best course of action for your research. Then use the attached worksheet to plan your research strategy. Research can be very in-depth and take a lot of time but we’re doing a preliminary mini search to get us off on the right foot.

Slides: A Guide to Effective Market Research

2020 market-research-mastermind-slides-mtmx from Rogera Toussaint-Michel

Worksheet: Market Research Strategy

Get ready to start your market research by creating your user personas using the following template:

If you’re in one of our cohorts or coaching series, don’t forget to submit the completed worksheet when you’re done.

MTMN+ Bonus: Connecting Your Values with Your Brand

Remember, your membership automatically enrolls you in MTMN+ for the life of our course. As an MTMN+ member, you receive exclusive access to bonus content and increased discounts on events and products.

Please complete the following bonus video for extra credit in your course. Extra credit will elevate you from a Certificate of Completion to a Certificate of Excellence in the series.

Meeting 1: Intros and core values 
Meeting 2: Purpose, vision, and mission

Meeting 3: Target market, research, and pricing 
Meeting 4: Building the right relationships

Meeting 5: Sales and marketing resources 
Meeting 6: Sales and marketing tools

Congratulations on choosing to take more control of life by building your own business. You are now a leader. Even if you are a sole proprietor, you are not alone. In addition to leading yourself, you are leading your loved ones and anyone who works with your business. So, how will you lead?

This is the first question we will attempt to answer in our first month. It will not be a final answer. The answer will evolve as you do but it will guide you on your journey for as long as you need it to.

Here’s what you need to get ready:

  1. Use the following worksheet to define the qualities that you admire, personally or in your business. Choose 3 values you currently live by and 3 values you aspire to live by.
  2. Then expand on these values by taking them out of the now. Think of a happy moment from your past, maybe the happiest. What did you value about it or about yourself in that moment?
  3. Next, take them outside yourself. Think of someone you admire, maybe someone you admire most in life. What do you admire about this person? 

Use all of these values to define your top 6-7 values when is comes to your business and circle them.

When we meet, we will discuss them (if you choose to share them). We will also examine how our business operations and we ourselves align with these values.

MTMN+ Bonus: Boosting Social Media Engagement

Your membership automatically enrolls you in MTMN+ for the life of our course. As an MTMN+ member, you receive exclusive access to bonus content and increased discounts on events and products.

Please complete the following bonus video for extra credit in your course.

A Schedule for Success

To keep pace with busy lifestyles while remaining time-effective, this series is broken up into two 45-minute sessions per month for 3 months.

Meeting 1: Intros and core values 
Meeting 2: Purpose, vision, and mission

Meeting 3: Target market, research, and pricing 
Meeting 4: Building the right relationships

Meeting 5: Sales and marketing resources 
Meeting 6: Sales and marketing tools

A group of trainees

Experience brand growth that feels as good as it performs. #BeautifullyStrategic executive training courses blend values-based leadership and actionable guidance. While FlowWell branding powers each training to create authentic strategies, fostering trust and clear results. ​

Expect concise, powerful action steps and a nurturing, relationship-driven flow from each course below. Programs serve 1-on-1 or team training for independents and leadership teams.

Executive Branding Course: 6-Part Brand Foundation Series

Build (or rebuild) businesses with values-driven brand strategy through private consulting with @RogeraMTM. The flexible program delivers two 1-hour sessions per month for three months or can be adjusted to match team schedules. It includes personalized guides, video tutorials, progress reports, and curated tools/people introductions for real-world implementation.

#BeautifullyStrategic Contact Management

An interactive workshop hosted by @RogeraMTM covers CRM selection (Notion, Airtable), sales/marketing campaigns, branding, and Q&A. Benefits include organized leads from networking, workflow mastery, and goal-aligned management via The MTM Network. For executives managing contacts and sales.

#BeautifullyStrategic Email Management

An interactive workshop hosted by @RogeraMTM covers ESP selection (Mailchimp, Constant Contact), campaign crafting, email branding, and Q&A. Benefits include confidence in email strategy, time-saving campaigns, and professional touch via The MTM Network. For executives launching or enhancing campaigns.

WebKite Website Wednesdays Q&A

Free weekly sessions offer confidential feedback on launches, SEO, conversions, and marketing. For visionaries at any stage—solo, small biz, or in-house marketers. Outcomes deliver actionable web solutions, confident execution, and momentum. All questions welcome.

A woman in brand background with a headset on

We help small brands make a big impact with powerful brand identities on small business budgets. Our exceptional logo and graphic design services, led by Tammy Tran, help brands establish a consistent and professional image to set them apart from the competition… even in the most flooded markets.

From eye-catching logos to captivating social media designs, we create beautifully strategic content that converts. More importantly, we create each piece of content according to each brand’s unique strategy to make an impression that lasts on any target audience.

  • Winwood logo concept
  • LymeDocs business cards
  • A young, black woman relaxing before a massage with our client's branded products in front of her
  • The Brent C. Harding, Co. poster with chair
  • Winwood logo on brown
  • LymeDocs logo
  • A stack of business cards with the Brent S. Harding, Co. logo
  • A doctor with the LymeDocs logo we designed on his stethoscope

Custom Graphic Design, Logo + Brand Asset Pricing

Enhance your online presence with captivating print and digital graphic design services that engage your audience.

We create each piece of content around your unique brand strategy. Bring us your ready-made brand guidelines or let us create a strategy for you. Then, choose the product(s) of your choice:

Digital Content for Social Media, Websites + More

Choose the platform, design elements, and image dimensions, or leave the decisions to us.

You may also choose a one-time purchase or subscribe monthly for fresh content every week.

Content and social media marketing services
  • $149 | Essentials | 10 posts
  • $299 |Executive | 25 posts
  • $549 | Enterprise | 50 posts
Optional Additions:
  • $55 each: 1 brand kit to establish consistent branding.
  • $15 each: Canva animation to add dynamism to a single post.

2D + 3D Logo Design Services

Your logo is the cornerstone of your brand. Let our expert designers create a unique and memorable logo that reflects your business’s personality. Get up and running or get an entire brand identity customized for your brand.

  • $349 | Essentials | 1 concept, 1 final logo with transparency (PNG, JPG), and brand guidelines.
  • $499 | Executive | 2 concepts, 1 final logo with transparency (high resolution), brand guidelines + the original source file and a 3D mockup
  • $599 | Enterprise | 3 concepts, 1 final logo with transparency (high resolution), brand guidelines, original source file, 3D mockup, pattern, 2 stationary items*
Optional Additions:
  • $79 each: 1 social media kit ??

*Stationery items include either letterhead, an envelope, an email signature, or a folder cover.

Business Cards + Stationary + Brand Identities

Create a professional image for your business with our comprehensive branding identity and stationary packages. Choose from the following options:

  • $249 | Essentials | 1 double-sided, print-ready file
  • $349 | Executive | 1 double-sided, original editable file, 3D mockup, print-ready files, and 1 stationary item*
  • $499 | Enterprise | 1 double-sided, original editable file, 3D mockup, print-ready files, and 3 stationary items*
Optional Additions:
  • $79 each: 1 additional stationery item*

*Stationery items include either letterhead, an envelope, an email signature, or a folder cover.

Flyers + Brochures for Printing

Make a lasting impression that can be referenced with professionally designed flyers and brochures.

Logo and graphic design services
  • $249 | Essentials | 1 double-sided flyer only, print-ready file
  • $349 | Executive | 1 double-sided flyer or 6-page (tri-fold, bi-fold) brochure, print-ready with original source files
  • $499 | Enterprise | 2 double-sided flyers or 6-page (tri-fold, bi-fold) brochures, print-ready with original source files

Interactive Digital Brochures + Booklets

Take your marketing materials to the digital realm with our digital brochure and booklet services.

Content and social media marketing services
  • $249 | Essentials Leaflet | 1 two-page high-quality PDF
  • $349 | Executive Brochure | 1 five-page high-quality PDF (with interactive option)
  • $499 | Enterprise Booklet| 1 ten-page high-quality PDF (with interactive option)

PowerPoint + Slide-based Pitches or Presentations

From sales pitches to keynote speeches, we deliver impactful presentations with professional design.

Content and social media marketing services
  • $249 | Essentials | 10 slides, horizontal/vertical deck, custom template, source file, 1 revision
  • $349 | Executive | 20 slides, horizontal/vertical deck, custom template, source file, 2 revisions
  • $499 | Enterprise | 30 slides, horizontal/vertical deck, custom template, source file, 3 revisions

UI UX Design Template (UI Only/No Coding)

Create a seamless user experience across desktop to mobile with custom UI UX design templates.

Content and social media marketing services
  • $649 | Essentials | 1 email design template, fully editable (drag and drop) template, responsive design, icon, basic UI website up to 5 pages, UI custom template, custom icon package, responsive design
  • $1,199 | Executive | For new designs, maintenance, optimization, and content updates only.
  • Custom Pricing | Enterprise| $75/hour

Icon Design (for web & mobile)

Enhance your digital presence with custom icons that are visually appealing and intuitive. Our icon design packages include:

Content and social media marketing services
  • $249 | Essentials | 3 icons (high-quality PNG)
  • $349 | Executive Brochure | 6 icons with the original editable file (high-quality PNG)
  • $499 | Enterprise | 9 icons with the original editable file (high-quality PNG)