Welcome to MTM Executives,
I’m @RogeraMTM, affectionately known as That Mother Marketer. After nearly two decades of brand management and business ownership, I’ve learned quite a bit about the average person visiting this page. Odds are, we have some things in common. In addition to being a business owner, you may also be a family and/or community leader – possibly trying to build a business while overwhelmed by the pressure to balance it all.
I was pretty young when I started this business —no kids, ailing parents and just one brand. As life changed, I had to work hard to avoid a constant battle between living life and moving my brands forward. It’s still hard work but I’ve learned a lot along the way and I love to share what I’ve learned with clients. To make this easier for all of us, I formalized my particular process into The FlowWell Method.
The FlowWell Method of brand management builds a unique, values-based strategy around a team’s unique skill sets to save time and energy. These sustainable workflows support strategic scaling without unnecessary expenses by using cost-effective tech. When it’s time to move on from tech support to human resources, I work with the brilliant UX/UI Design Artisan, Tammy Tran, and other MTM Network executives to make growth simple and more affordable.
Get Flowing: Brand Management + Strategic Development
Wondering what to expect when you get started? We’re all busy people, so we keep things simple with three simple steps:
1. Select Your Flow
Pick the flow that best fits your starting point. They’re listed below and again when you click any FlowWell button.
2. Block Time To Complete Your Brand Questionnaire
Our Brand Questionnaire helps us all get to the heart of your brand. We learn about your team, goals, and challenges to craft a strategy exceptionally tailored to your market. Don’t worry, it’s simple and doesn’t have to take long.
3. The Strategic Branding Fun Begins
Once we have your responses, the research and planning begin. We audit your content and get to know your audience to create a custom strategy that integrates both tech and human-centered strategies.
With your strategy complete, we hand it off to you and your team or execute it for you. We even help you build the right team, if needed. Simply choose your Flow Method to build a brand strategy that supports your team and vision.
Small business owners and brands can scale strategically without sacrificing sanity.
But first, some fun…
WARNING: Potential FlowWell Side Effects May Include
Content Marketing Relief: Feeling free from the pressures of posting on your own or at all. We’re here to partner with you, guiding your brand through every step.
Unparalleled Brand Confidence
With a strategic plan in place, you’re likely to experience the peace of mind professional support provides. This typically leads to more insightful decision-making and less anxiety.
Happy Dances Inspired By Simplicity
My FlowWell Method uses efficient tech and streamlined systems to compliment your team’s efforts. The time and energy saved often trigger spontaneous shimmies.
The Value of Brand Values: Building Trust with Brand Authenticity
Authenticity drives sustainability. As my favorite lyricist says, “How you gonna win if you ain’t right within?” Our values drive us to help us earn a place in the hearts of our audiences. According to Salesforce’s State of the Connected Customer report, 74% of customers prioritize honesty and transparency in brand communication.
With The FlowWell Method, your team learns to communicate with sincerity using your brand’s values-based strategies. Once your brand strategy is final, we can manage it for you or train your team to execute it. We provide straightforward guides, video tutorials, and engaging workshops—virtual or in-person—to ensure your brand’s authenticity shines.
Select a starting point below to build your beautifully strategic workflow.
MTM Executives Brand Management Pricing
FlowWell Branding Strategies
Do you need more engagement? Connect with your audience using analytics and other research.Our customized brand strategies help you stand out in crowded spaces.
- Internal brand development to define core values and brand identity
- Target audience research
- A documented brand strategy after three month.
- A competitive report on your top competitor.
- Keyword research and tracking for two keyword phrases
- Development of one piece of branded content for social or website
- Quarterly reporting with strategy sessions to review progress and adjust tactics
- Online support for guidance and assistance, including custom video tutorials
WellFlow Brand Management
With your brand strategy finalized, we’ll help you execute it according to your brand mission. If needed, we’ll also begin training you and your team.
- A competitive analysis with three competitors
- Keyword research and tracking for five phrases
- Development of one piece of branded content with one 900-word article + SEO
- Monthly reporting with strategy sessions to refine tactics and optimize performance
- Online, phone and text support for guidance and assistance, including custom video tutorials
WebKite Websites + Management
With your brand strategy completed, we’ll help build and maintain your CMS-based website, run email campaigns and manage your social media.
- Keyword research + tracking for ten phrases
- Development of one piece of branded content each week and one 1,500-word article + SEO
- Development of one email campaign + automation
- Weekly reporting to drive results and ensure alignment with business goals
- Direct phone support for urgent inquiries and strategic discussions
Plus, 3, 6 and 12-month contracts receive a discount of 10%, 15%, and 20%, respectively.
Each starting point offers a comprehensive approach to local and small business branding, combining internal brand development with thorough research and tailored content creation to effectively engage with target audiences and stand out in competitive markets.
Client Testimonial: The Cambridge Women’s Center
Hear what Linda Pinkow in Cambridge, MA says about our #BeautifullyStrategic approach.
Brand Management + Training Testimonials
We have 5 Stars on Google and are highly recommended on Alignable and LinkedIn!
Guided Branding, Website + Marketing Technology Training
Beautifully Strategic Training is available for marketing technologies, including but not limited to the following:
- Websites: WordPress, Squarespace, GoDaddy
- Marketing and Sales Integration: Hubspot, Zoho, Pipedrive
- Content Marketing and Integrations: Facebook, Canva, Airtable
- Project Management Integrations: Asana, Monday.com, Trello
Serving Rockland County, New York and Bergen County, New Jersey, locally.
Serving North America + English and Spanish-Speaking Brands Globally via virtual services.
Featured Brand Management Services
We use integrated marketing, a unique combination of services, for each project. Here, our services are listed below for convenience.
Content Writing + Management
We help brands create an impact with their ideal audience using thoroughly researched, professionally edited, search-engine-optimized content.
Learn more about our approach to developing and managing brand communications.
Website Design + Management
Websites are valuable assets when built strategically. So in addition to putting your values-based strategy first, we commit to standards that ensure our sites are secure, lead generation, and automation machines.
Social Media Management
From blog distribution to branded templates, we create custom digital products and strategies for small brands.
Keep it simple or use our network of industry-specific copywriters, award-winning video editors, and more.
Logo and Graphic Design Services
We help small brands make a big impact with powerful brand identities on small business budgets.
Led by Tammy Tran, we help brands establish a consistent and professional image to set them apart from the competition… even in the most flooded markets.
The #BeautifullyStrategic Executive Blog
- 6 Simple Ways to Brand Your Small Business for the Holiday Season
As we settle into November, it’s not too late to think about how your small business can create a memorable impression this holiday season. - Aligning Your Brand Strategy with the Moon’s Lunar Phases
Considering that our bodies are about 60% water, it’s no surprise that the moon’s phases impact us like the ocean tides, subtly affecting our energy and focus. - Purpose, Value + Vision: Engage Your Ideal Audience with A #BeautifullyStrategic Brand Story
Building a thriving business isn’t just about having a standout product or service; it’s also about effectively communicating who you are, the value you provide, and the vision you hold.