Regardless of the platform, engagement rates alert algorithms to content that considered valuable. So, you want to be sure your posts are getting as much engagement as possible to entice the algorithms to share it more.
How you may ask? The first step is to leave room for engagement in your posts. This can be as simple as asking a question that your audience has time to and wants to answer or it can be more complex, like emotional or thought-provoking content. You may start a dialogue about a topic your audience is passionate about or you may launch a poll.
There are plenty of options that we’ll discuss later in this series but for now, watch the video above for a simple example of starting a dialogue.
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