Choosing Brand Values to Define Success: A Definitive Guide

Congratulations, Beautiful Executive! You’re preparing to lead with authority and authenticity by shaping a brand that impacts your audience and defines your business’s direction. Aligning your brand values with your marketingMarketing is a series of steps used to achieve a sales goal.... More strategyA strategy is a customized process (or combination of proces... More is a strategic declaration that propels growth.

In this guide, we’ll help you sculpt a brand identity based on your unique values to find your ideal audience.

Step 1: Unearth Your Core Purpose

Action Item: Dive deep into the roots of your business and ask the tough questions. What ignited your entrepreneurial journey? What change do you seek to bring to the world? Write down the qualities that got the brand there.

Brand Example: Nike’s core purpose is to inspire and innovate for every athlete. Inspiration and innovation are clear staples of their brand. Where there’s a vision, there’s a purpose. Every brand’s values should echo that purpose.

Step 2: Embrace Unapologetic Passion

Action Item: Channel your passion into purpose. Let your enthusiasm be the driving force behind your brand values. Get as corny or as cheesy as you’d like here and have some fun.

Brand Example: Tesla doesn’t just make electric cars; it’s on a mission to accelerate the world’s transition to sustainable energy. Passion fuels innovation.

Step 3: Foster Authenticity

Action Item: Authenticity breeds trust. Be real and true to your values, even if they are unconventional. Remember to let passion be the guide.

Brand Example: Ben & Jerry’s ice cream stands for social justice and environmental responsibility. They built a loyal following by being unapologetically true to their values.

Step 4: Align with The Target Audience

Action Item: Understand the audience’s aspirations, fears, and desires. Tailor the brand values to resonate with them on a profound level.

Brand Example: Dove’s ‘Real Beauty’ campaign aligns with the insecurities, sensibilities and aspirations of its audience, making it a global success.

Step 5: Champion Diversity and Inclusion

Action Item: Remember to embrace diversity not just as a checkbox but as a genuine commitment. Let your brand values reflect inclusivity.

Brand Example: Google’s commitment to diversity and inclusion is ingrained in its values, fostering a workplace where innovation thrives.

Step 6: Define Your Non-Negotiables

Action Item: Clearly outline values that are non-negotiable for the brand. This creates a robust foundation that withstands challenges while strengthening the brand mission.

Brand Example: Patagonia’s unwavering commitment to environmental sustainability is non-negotiable, shaping its identity in the outdoor industry.

Step 7: Communicate Consistently

Action Item: Your values should permeate every aspect of your brand – from marketingMarketing is a series of steps used to achieve a sales goal.... More to customer service. Consistent communication is key.

Brand Example: Apple’s commitment to simplicity and design excellence is evident not only in its products but also in its advertising and user experience.

As you carve out a brand identity, remember, that success isn’t just a destination; it’s a journey fueled by purpose, passion, and unwavering commitment to values. Choosing brand values is not a mere exercise; it’s the heartbeat of your brand.

Once your values are defined, stand firm and let your core values be the anthem that echoes through the business. If you haven’t already, make sure those values align with your 3 Pillars of Powerful Strategic Brand Communications: your mission, vision and purpose. If they are aligned, then make sure they align with your goals for powerful marketing campaigns.

If that’s done too, then learn how to Use Google Calendar To Block And Batch Time for crafting your brand identity, communications strategyA strategy is a customized process (or combination of proces... More and more.

Go forth and conquer!