In our Purpose, Vision, and Mission Worksheet we asked, “Who do you want to impact?” This tip will make sure you’re carrying that forward into your business by investigating if that audience is the right fit for your business.

Who Do You Want to Impact?

If your business is already established, ask yourself if you are already helping the people you want to impact. If so, build a buyer or user personaA document created to represent a group of potential users ... More that includes them to investigate. If not, determine why not and if you can help them down the line based on your current user personasA document created to represent a group of potential users ... More.

If your business is not already established, you have the freedom to work the people you want to impact into your user personasA document created to represent a group of potential users ... More. Just allow yourself the space to adjust if your research determines that they are not the right audience for your brand.

If you need help developing your user personaA document created to represent a group of potential users ... More, use the worksheet linked below.