Design Principles: Design Your Style Guide in Canva

Build the skillset and style guide your brand needs to create content that connects with your ideal audience. With relatively limited resources, independents and small teams often struggle to make an impact with their marketingMarketing is a series of steps used to achieve a sales goal.... More. I help brands create impact using their unique values to ensure that that impact supports their long-term vision while engaging those most likely to support their mission – their ideal audience.

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This private, guided course helps entrepreneurs across industries apply key design principles while being guided through the creation of their own custom style guide using Canva.

Businesses with a consistent brand strategy and style guide are more likely to succeed in the long run. According to research from Lucidpress, businesses that consistently present their brand are 3-4 times more likely to experience excellent brand visibility. Plus, having a style guide can save you time and money in the long run by streamlining your design process.

Register now to create your strategic style guide in Canva in just 2 hours with Rogera Toussaint-Michel, That Mother Marketer – a front-end developer with an eye for design creating beautiful, lead-nurturing content and sustainable strategies.

About Rogera

With relatively limited resources, independents and small teams often struggle to make an impact with their marketing. I help brands create impact using their unique values to ensure that that impact supports their long-term vision while engaging those most likely to support their mission – their ideal audience.

Please share anything you would like me to know in advance such as your brand colors, fonts, or the type of content you want to create (i.e. logo, social media templates, etc.) using the form here:

https://mtmexecutives.com/marketing-services/web-design-services/

Duration

2 hours with two 15-minute breaks

Materials Needed

• A computer with internet access

• Canva account (free or paid) which we can set up together

• Your brand’s colors whichy we can determine together

Course Outline

1. Introduction (2:00 pm – 2:10 pm)

• Introduction of instructor and course objectives.

• Briefly discuss what design principles are and why they’re important.

• Introduce Canva as a design tool.

2. Understanding Design Principles (2:10 pm – 2:40 pm)

• Discuss the key design principles (i.e. balance, contrast, hierarchy, repetition, alignment, and proximity) and why they are important for creating effective designs.
• Show examples of designs that demonstrate the use of these principles.
• Discuss how to apply these principles in your designs using Canva.

3. Creating a Brand Kit (2:40 pm – 3:00 pm)

• Explain what a brand kit is and why it’s important.
• Discuss the key elements of a brand kit (i.e. logo, color scheme, font, imagery, etc.).
• Show how to create a brand kit in Canva.

4. Adding Your Branding to Canva Designs (3:00 pm – 3:30 pm)

• Demonstrate how to add your brand’s logo and colors to Canva designs.
• Show how to save your brand kit in Canva for easy access in future designs.
• Discuss best practices for incorporating branding into designs.

5. Designing a Social Media Graphic (3:30 pm – 3:50 pm)

• Walk through the process of creating a social media graphic in Canva, using the design principles and brand kit we discussed.
• Discuss tips and tricks for creating effective social media graphics.

6. Q&A and Conclusion (3:50 pm – 4:00 pm)

Time for participants to ask any questions they may have.

Breaks

15-minute break at 2:50 pm – 3:00 pm

15-minute break at 3:30 pm – 3:40 pm

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