The Independent Executive

November 1, 2023August 21, 2024
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Why and How To Use Google Analytics 4 for Small Businesses

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Google Analytics 4 is a free tool beneficial for businesses wanting to understand and make informed decisions about website performance.

With the switch to AI-infused Google Analytics 4, businesses can now gain detailed insights into user behavior, improve customer engagement, and respect user privacy.

October 1, 2023November 4, 2023
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Selling Products and Business Services on Shopify

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Shopify lets you sell almost anything. Other than the typically banned items, it allows products and services, ready-made and custom products, online and offline sales, and more. It’s simple to get started and simple to use. Plus they give you a 14-day free trial.

June 1, 2023January 5, 2024
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LinkedIn Marketing for Small Business: Practical 2024 Strategies

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This step-by-step tutorial will explore how and why small business owners should get started with LinkedIn marketing. It will also highlight its most useful features, recent updates, and proven strategies to maximize your success for free.

April 1, 2023January 5, 2024
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Website Builders for Businesses: WordPress, Wix, Squarespace + 4 More

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An independent executive using the WordPress backend

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Are you ready to build a custom online showcase and marketing machine for your business? With 73% of small businesses already having their own websites, it’s important to stay ahead of the curve.

February 1, 2023January 31, 2024
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Website Management: How To Build and Maintain A Website

The Independent Executive blog

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Keep your website simple with minimal design, clear messaging, and only the pages that are absolutely necessary…