Now that you know who you want to help and why, it’s time to find the best niche for your brand. This will help you set your pricing and determine your brand identity and messaging. So who most needs the help you want to provide? What are their interests and how much can they afford to invest in your help? It’s time to do some research to make sure your brand has market viability.
Review the following slides to decide the best course of action for your research. Then use the attached worksheet to plan your research strategy. Research can be very in-depth and take a lot of time but we’re doing a preliminary mini search to get us off on the right foot.
Slides: A Guide to Effective Market Research
Worksheet: Market Research Strategy
Get ready to start your market research by creating your user personas using the following template:
If you’re in one of our cohorts or coaching series, don’t forget to submit the completed worksheet when you’re done.
MTMN+ Bonus: Connecting Your Values with Your Brand
Remember, your membership automatically enrolls you in MTMN+ for the life of our course. As an MTMN+ member, you receive exclusive access to bonus content and increased discounts on events and products.
Please complete the following bonus video for extra credit in your course. Extra credit will elevate you from a Certificate of Completion to a Certificate of Excellence in the series.
Meeting 1:Â Intros and core valuesÂ
Meeting 2:Â Purpose, vision, and mission
Meeting 3: Target market, research, and pricingÂ
Meeting 4: Building the right relationships
Meeting 5: Sales and marketing resourcesÂ
Meeting 6: Sales and marketing tools
