Developing Consistent Content

Now that you’re leaving room for engagement and letting your audience get to know you through your values, let’s make sure you can keep it up consistently. Make (or take) some time to come up with four simple posts that you can share with your audience to give them some insight into your values. You can set aside a few minutes of your day or put some thought into it while in line at the grocery store or while commuting to and from your home. Do what works best for your lifestyle.

These can be quick text posts or simple images you make using Canva or another easy-to-use image platform. Both can be done on mobile or on your desktop. If you have the time and capacity for video posts, then go for it. The format and platform are completely up to you. You can try a few different types if you’d like. The important part is that you have four.

Having four posts will allow you to schedule one per week so you have about a month’s worth of value-based content. You can use a scheduling tool, schedule the posts within the platform (on Facebook, for example), or post the content manually for month-long consistency. Again, it’s what works best for you.

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