Welcome back, leader. Now that you have defined how you want to lead, it’s time to determine the impact you will have going forward.
Purpose-driven marketing has been around for a while, but it’s only recently become the way to market. Why? Because the market has demanded it. Millennials have led the way and Gen Z and Gen X have followed suit. They want to know why you are here and your answer will determine if they buy from you or someone else.
So, why are you here?
Review the attached slides for more insight into why this is important. Then use the attached worksheet to help you define your purpose. From there your vision and mission will flow naturally, Your vision will be how the world looks once you fulfill your purpose. Your mission will be the path your brand takes to achieves this vision.
We will discuss all three in class, so don’t feel obligated to define them just yet.
MTMN+ Bonus: Building Trust through Consistency
Remember, your membership automatically enrolls you in MTMN+ for the life of our course. As an MTMN+ member, you receive exclusive access to bonus content and increased discounts on events and products.
Please complete the following bonus video for extra credit in your course. Extra credit will elevate you from a Certificate of Completion to a Certificate of Excellence in the series.
A Schedule for Success
To keep pace with busy lifestyles while remaining time-effective, this series is broken up into two 45-minute sessions per month for 3 months.
Meeting 1: Intros and core values
Meeting 2: Purpose, vision, and mission
Meeting 3: Target market, research, and pricing
Meeting 4: Building the right relationships
Meeting 5: Sales and marketing resourcesÂ
Meeting 6: Sales and marketing tools