It may seem obvious but it’s easy to forget that the best way to build a following on any platform is by building trust. Just like any other relationship, showing up authentically with consistent content allows any audience to get to know any brand. Add a consistent look, feel and sound to that and it will do more to express who is behind the brand than most advertisements.

Building Trust with Values-Based Content

Starting with a brand’s values allows us to focus on the foundational things about a brand that won’t change. In other words, beginning with a purpose, mission or vision helps a brand maintain longevity despite the different products, services or events, it launches in the future. Focusing on the brand’s foundation helps businesses and brands of all kinds create content and campaigns that connect with their audiences over decades rather than days.

Building an audience that appreciates a brand’s values takes the pressure off of products and services to perform in a silo. Yes, quality will remain a factor but heavily saturated markets such as restaurants or insurance can stand out more easily when that quality is comparable. Not only generating passionate leads but also attracting partners and team members who are more likely to engage because they’re passionate about shared values and not just salesSales is any set of activities related to selling products a... More.